"Les Professionnels du Surgelé" becomes Atlanterra

EVEN DISTRIBUTION | A new alliance for "Les Professionnels du Surgelé": Atlanterra

Created in 2010, the umbrella organisation "Les Professionnels du Surgelé" – also known as "axe BBK" – today comprises 5 frozen foods companies: Bernat, Boncogel’Adour, Gel Côte de Beauté, Kenty and the newcomer Charles Martin. These companies belong to the food service sector of the Even Distribution division and have a combined total of 290 employees, with 12,700 clients based all along the French Atlantic arc, in the Provence-Alpes-Côte d’Azur region and in the Eastern Languedoc area.

For 2017, these companies have decided to write new chapter in their shared adventure by joining forces under a strong identity: Atlanterra.

This new name, together with its slogan "the alliance with a strong local accent", conveys the fundamental elements of this association: ocean, land, roots and authenticity. These 5 companies proudly advocate their attachment to their local area and regional know-how... while pooling their strengths through this alliance.

They aim to offer their clients the proximity and availability of a small local business, but also the strength and security of an alliance.

Atlanterra in four words:

1.  Product expertise: with the will to share the passion for quality products with a history
2.  Differentiation: with teams who are constantly seeking to innovate
3.  Ice cream: with the most extensive range on the market exclusively targeted towards professionals
4.  Proximity: with 9 storage facilities so as to offer flexibility and rapidity.

Discover Atlanterra's fresh new image in the April 2017 catalogue at Atlanterra.fr.